157 Advertising stats | Extreme Business Branding

Statistic Details Date Country 62 billion predicted US online ad spending in 2016 2016 USA Check our sources 10.20% predicted increase in online advertising spending globally in 2015 2015 Global Check our sources 40.20% predicted online advertising spend in North America by 2015 2015 North America Check our sources 26.50% predicted online advertising spend in Western Europe by 2015 2015 Western Europe Check our sources 26.20% predicted online advertising spend in Asia-Pacific by 2015 2015 Asia-Pacific Check our sources 2.80% predicted online advertising spend in Eastern Europe by 2015 2015 Eastern Europe Check our sources 3.10% predicted online advertising spend in Latin America by 2015 2015 Latin America Check our sources 1.30% predicted online advertising spend in the Middle East and Africa by 2015 2015 Middle East and Africa Check our sources 12.90% predicted increase in online advertising spending globally in 2014 2014 Global Check our sources 40.70% predicted online advertising spend in North America by 2014 2014 North America Check our sources 27.00% predicted online advertising spend in Western Europe by 2014 2014 Western Europe Check our sources 25.80% predicted online advertising spend in Asia-Pacific by 2014 2014 Asia-Pacific Check our sources 2.80% predicted online advertising spend in Eastern Europe by 2014 2014 Eastern Europe Check our sources 2.80% predicted online advertising spend in Latin America by 2014 2014 Latin America Check our sources 1.10% predicted online advertising spend in the Middle East and Africa by 2014 2014 Middle East and Africa Check our sources 12.70% predicted increase in online advertising spending globally in 2013 2013 Global Check our sources 41.50% predicted online advertising spend in North America by 2013 2013 North America Check our sources 27.30% predicted online advertising spend in Western Europe by 2013 2013 Western Europe Check our sources 25.10% predicted online advertising spend in Asia-Pacific by 2013 2013 Asia-Pacific Check our sources 2.70% predicted online advertising spend in Eastern Europe by 2013 2013 Eastern Europe Check our sources 2.50% predicted online advertising spend in Latin America by 2013 2013 Latin America Check our sources 0.90% predicted online advertising spend in the Middle East and Africa by 2013 2013 Middle East and Africa Check our sources 5% of online advertising is priced via hybrid model 2012 Global Check our sources 31% of online advertising is priced via cost per impression 2012 Global Check our sources 64% of online advertising is priced via cost per click 2012 Global Check our sources 36% of advertising agencies are planning to buy advertisements on YouTube 2012 Global Check our sources 39% of advertising agencies are planning to buy advertisements on Twitter 2012 Global Check our sources 89% of advertising agencies are planning to buy advertisements on Facebook 2012 Global Check our sources 18% of advertising agencies are planning to buy advertisements on Google plus 2012 Global Check our sources 21% of advertising agencies are planning to buy advertisements on LinkedIn 2012 Global Check our sources 39% the online advertsing market share dominated by others. 2012 Global Check our sources 12.30% Yahoos online advertising market share 2012 Global Check our sources 3.10% Facebook?s online advertising market share 2012 Global Check our sources 1.50% AOL?s online advertising market share 2012 Global Check our sources 44.10% Google?s online advertising market share 2012 Global Check our sources 39.5 billion Current US online ad spending 2012 Global Check our sources 49.00% of online advertising is in search format 2012 Global Check our sources 23.00% of online advertising is in banner advert format 2012 Global Check our sources 8.00% of online advertising is in classified format 2012 Global Check our sources 5.00% of online advertising is in lead generation format 2012 Global Check our sources 6.00% of online advertising is in digital video format 2012 Global Check our sources 5.00% of online advertising is in rich media format 2012 Global Check our sources 3.00% of online advertising is in the form of sponsorships 2012 Global Check our sources 1.00% of online advertising is in the form of emails 2012 Global Check our sources 17.50% increase in online advertising spending globally in 2012 2012 Global Check our sources 30% Predicted total spend online 2015 Global Check our sources $1.07bn Predicted US ad-supported mobile content revenue 2015 US Check our sources $8.3bn Predicted ad revenues for social media sites 2015 US Check our sources $600m Promoted Tweets? are predicted to generate this figure by 2015 2015 Globally Check our sources 31.6% Predicted annual growth rate of online advertising on social media site up to 2015 2015 Globally Check our sources $4.8bn Predicted B2B spending on interactive marketing 2014 Check our sources $54m Predicted B2B spending specifically on social media marketing 2014 Check our sources 4.40% mobile devices with full browsers click rates Apr-12 Global Check our sources 2.50% PC click rates Apr-12 Global Check our sources 3.10% Tablet click rates Apr-12 Global Check our sources 67.40% of all the mobile search advertising budget in the US was attributed to search on tablets Apr-12 Global Check our sources 119.90% impressions up by this much year on year. Apr-12 Global Check our sources 246.10% mobile clicks are up by this percentage year on year Apr-12 Global Check our sources 12.30% of the total search advertising spend in Q1 was allocated to mobile search Apr-12 Global Check our sources 21.20% Yahoo and Bing make up this percentage of the market share. Apr-12 Global Check our sources 26.60% Google increase in advertising spend per year Apr-12 Global Check our sources 46.40% increase in US search advertising spend Apr-12 Global Check our sources 40% increase in the use of broad match keywords Apr-12 Global Check our sources 20.40% Google increase in click through rates Apr-12 Global Check our sources 29.10% Google increase in clicks Apr-12 Global Check our sources 4% Google CPCs down Apr-12 Global Check our sources 1% Percentage of all display ads that are health-related Feb-12 Global Check our sources 79 million 18-34 year olds in the US don?t trust what they see on TV Jan-12 US Check our sources 4% Predicted growth in US ad-spend in 2012. Jan-12 Gobal Check our sources Half of Super Bowl ads on TV will receive a positive return-on-investment. Jan-12 US Check our sources $2.5bn Google?s annual revenue in mobile advertising. Jan-12 Global Check our sources 12% Predicted percentage of advertising which is online 2012 Global Check our sources Three quarters of all US web surfers look for local business information online. Feb-12 US Check our sources 4, 812, 759,073 The number of ad impressions served online in 2011. 2011 Global Check our sources $4.05bn Facebook?s predicted global ad revenue 2011 Globally Check our sources 67% of social network users say that they rarely pay attention to adverts on social networking sites Jun-11 UK Check our sources 70% of 25 ? 34 year olds say they pay little attention to ads on social network sites such as Facebook Jun-11 UK Check our sources 56% of consumers say they wouldn?t like to buy a product they saw advertised on a social networking site ? suggesting that brands have to go beyond paid adverts to influence consumer purchasing decisions Jun-11 UK Check our sources 11% of consumers say they actively pay attention to advertising on social network sites Jun-11 UK Check our sources 31% of consumers go by recommendations for products and services from their online social network Jun-11 UK Check our sources 58% of consumers say they have been more diligent in researching prices since the economic downturn Jun-11 UK Check our sources 15% of social network users say they use social networking sites to find cheap deals on things to do Jun-11 UK Check our sources 13% of social network users say they use social networks to find out about information about brands Jun-11 UK Check our sources 32% of social network users say they talk to their friends online more than face to face Jun-11 UK Check our sources 83% of women have used social networking sites Jun-11 UK Check our sources 77% of men have used social networking sites Jun-11 UK Check our sources 10% of women like the idea of commerce on social networks Jun-11 UK Check our sources 18% of men like the idea of commerce on social networks Jun-11 UK Check our sources 58% of social network users are concerned about privacy when using social networking sites Jun-11 UK Check our sources 44% of social network users do not like the idea of buying things on social networks, partly due to privacy concerns Jun-11 UK Check our sources 12% of consumers say they would be prepared to pay to use a social media site Jun-11 UK Check our sources ?1/4 of all advertising spend is now online Mar-11 UK Check our sources 86% of B2B firms are using social media Mar-10 UK Check our sources 82% of B2C firms are using social media Mar-10 UK Check our sources 32% of B2B firms engage in social media on a daily basis Mar-10 UK Check our sources 52% of B2C firms engage in social media on a daily basis Mar-10 UK Check our sources 36% of B2B companies consider there to be low executive interest in social media in their firm Mar-10 UK Check our sources 9% of B2C companies consider there to be low executive interest in social media in their firm Mar-10 UK Check our sources 46% of B2B marketers said social media was perceived as irrelevant to their company Mar-10 UK Check our sources 12% of B2C marketers said social media was perceived as irrelevant to their company Mar-10 UK Check our sources 60% of B2B firms reported they have no staff dedicated to social media Mar-10 UK Check our sources 54% of B2C firms reported they have no staff dedicated to social media Mar-10 UK Check our sources 10% of B2B firms use outside agencies or social media consultants Mar-10 UK Check our sources 28% of B2C firms use outside agencies or social media consultants Mar-10 UK Check our sources 39.2% of B2B marketers plan to boost their marketing budgets this year 2010 UK Check our sources 47.5% of B2B marketers plan to keep their marketing budgets flat this year 2010 UK Check our sources 13.3% of B2B marketers plan to decrease their marketing budgets this year 2010 UK Check our sources 70.7% spending increase by B2B firms on website development 2010 UK Check our sources 68.6% spending increase by B2B firms on email marketing 2010 UK Check our sources 62.3% spending increase by B2B firms on search marketing 2010 UK Check our sources 60.3% spending increase by B2B firms on social media 2010 UK Check our sources 50.7% spending increase by B2B firms on video 2010 UK Check our sources 46% spending increase by B2B firms on webcasts 2010 UK Check our sources ?4bn spent on internet advertising 2010 UK Check our sources ?4.28bn spent on television advertising 2010 UK Check our sources 25% of all advertising spent on internet 2010 UK Check our sources 26% of all advertising spent on TV 2010 UK Check our sources ?16.6bn Total advertising spend 2010 UK Check our sources 27.5% The percentage that Facebook has boosted online display advertising 2010 UK Check our sources ?945m spent on online display advertising 2010 UK Check our sources 200% increase in display advertising in the social media space 2010 UK Check our sources 15.2% Finance?s market share of spending in online display advertising ? Finance is the biggest spender. 2010 UK Check our sources 14% Entertainment and media?s market share of spending in online display advertising 2010 UK Check our sources $1.86bn Facebook?s ad revenue 2010 Globally Check our sources 12% Consumer goods manufacturers? market share in online display advertising Jan ? Jun 2010 UK Check our sources 13% Consumer goods manufacturers? market share in online display advertising Jul ? Dec 2010 UK Check our sources ?2.35bn Paid-search 2010 UK Check our sources 8% Growth, year-on-year, for paid-search 2010 UK Check our sources 57% of total online spend is for paid-search 2010 UK Check our sources 9.7% growth in online classified advertising on a like-for-like basis 2010 UK Check our sources ?751m spent on online classified advertising 2010 UK Check our sources $2.1bn Ad revenues for social media sites 2010 US Check our sources 81% of B2B marketers maintain company accounts or profiles on social media sites Jun-10 US Check our sources 75% of B2B marketers participate in microblogging Jun-10 US Check our sources 67% of B2C marketers maintain company accounts or profiles on social media sites Jun-10 US Check our sources 49% of B2C marketers participate in microblogging Jun-10 US Check our sources 65% of CIOs prohibit the use of social networking sites at work Jun-10 US Check our sources 93% of B2B buyers believe all companies should have an online presence Jun-10 US Check our sources 85% of B2B buyers want to use it to interact and engage with potential sellers Jun-10 US Check our sources Over 70% of B2B purchases are restricted to established vendors Jun-10 US Check our sources 48% of B2B buyers follow industry conversations on a topic Jun-10 US Check our sources 59% of B2B buyers engage with peers who have bought before Jun-10 US Check our sources 37% of B2B buyers posted questions on social networking sites when deciding on what or where to purchase Jun-10 US Check our sources 30% the forcast detailing what proportion of all advertising will be online by 2020. Dec-11 Global Check our sources 18% the forcast detailing what proportion of all advertising will be online by 2012. Dec-11 Global Check our sources 93% of B2B buyers use search engines to begin the buying process Jun-10 US Check our sources 53% of CEOs say they prefer to look for their own information (rather than asking other employees to do it for them) Jun-10 US Check our sources 63% of CEOs use search engines to locate information Jun-10 US Check our sources 60% of CEOs conduct more than 6 searches a day Jun-10 US Check our sources 90% of client marketers agree it would be unwise to ignore social media Jun-10 US Check our sources 63% of client marketers do not have a social media strategy Jun-10 US Check our sources 49% of B2B marketers confess to not measuring ROI Jun-10 US Check our sources 19% of online advertising is spent on online classified advertising 2009 UK Check our sources 18% of online advertising is spent on online classified advertising 2009 UK Check our sources $2.3bn B2B spending on interactive marketing 2009 UK Check our sources $11m B2B spending specifically on social media marketing 2009 UK Check our sources 61% of total online spend is for paid-search 2009 UK Check our sources

Source: http://1minutegetaway.com/estremozmarca/2012/07/20/157-advertising-stats/

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