[VIDEO] Marketing Your Brand Online : Jason Teichman Web.com ...

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Jason Teichman?EVP & Chief Marketing Officer?at?Web.com {Nasdaq: WWWW} spoke to more than 300 small businesses in Jacksonville last week (May17-18) as part of City of Jacksonville, Mayor Alvin Brown?s Business Builder effort ?Creating Opportunities for Small Business Growth?. The theme of Jason?s talk was ?Marketing Your Brand Online?. With the experience of serving about 3 Million Small Business customers, Teichman reiterated the important goals to consider when doing business on the internet.

Some tips on having a web presence from Teichman:

• Every website needs to have purpose ? drive phone calls, make people visit my store or drive more leads
• Is the basic information that the customers need about the business should be easily accessible: ? hours, phone number etc
• Make the differentiating measure appear prominently What makes your product or business special, why should customers buy from you?
• Does your website look credible? Credentials from Associations you are member of, degree or qualification, experience in the market, Length of time you have been doing business will make your site look credible
• Testimonials from other happy customers, pictures of your business will interest your website visitors and will tell your story
• Simple is always better and keep the main message prominent so visitors? interest will be peaked and they will stay longer to explore the other areas of the website

In his presentation Teichman?s discussed useful tips for small business on building their web presence ? advice on the pros and cons of different approaches ? build ia website from scratch, use a web building tool or outsourcing it. Registering domains, working with professionals. Importance of having a plan to make people visit your plan and touched on all the aspects of building and managing your business online. Using Search Engine Optimization to your advantage and search engines and other effective ways to get your business on search engines like Google.

Take a look at the video and share it with other small business who may benefit by the advice in this talk.

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